Contrasting consumer habits: Hong Kong vs Mainland China
Hong Kong uniquely merges Eastern traditions with Western influences, creating a lively cultural and commercial environment. In contrast, Mainland China’s vast market is marked by rapid evolution, showcasing a distinct combination of historical richness and modern innovation. Download our China luxury market report Although they might seem similar to the Western eye, consumers in Hong […]
Not even breakfast can escape digitalization: Innovations in China’s breakfast market include unmanned stores and breakfast vans
According to Mintel and Sinolink Securities, the Chinese breakfast market is currently worth around 2 trillion RMB. The market witnessed a negative impact and slow development during the Covid-19 pandemic in 2020 but soon recovered from the crisis and realized constant growth with a compound growth rate of 7.7% from 2020 to 2025. China’s breakfast […]
Chinese teenagers: understanding the needs of tomorrow’s consumers
Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention and resources from parents and grandparents. A 2019 interview conducted by McKinsey revealed that 2/3 of Chinese consumers born after the 1990s receive half […]
Survey on fitness beliefs and exercise habits in China
The scale of the Chinese sports and fitness industry is exploding. According to data compiled by the Chinese General Administration of Sports, from 2016 to 2025, the number of athletically engaged people in China will grow by 39%, from 360 million to 500 million. Not only will there be more athletes and fitness fans, but […]