Decoding the ugly cute trend in China: Why imperfection is the new cool
Why imperfection is the new cool For decades, the global aesthetic standard, particularly in East Asia, has been dominated by the pursuit of “perfection.” From filtered social media photos to the rigid “white, young, and skinny” beauty ideals, the pressure to look flawless has been immense. However, a counter-movement is sweeping through China, challenging this […]
“What do you think about the quality of crossover beauty and skincare products?”: Trending hashtag on Chinese social media
Recently, Huiyuan Juice (汇源果汁) launched a new product called the “hippophae rhamnoides moisturizing mask (沙棘籽油面膜).” The masks contain hyaluronic acid, niacinamide, and sea buckthorn seed oil. Although sea buckthorn seed oil is less known than the first two ingredients in skincare, it is rich in various vitamins that help moisturize the skin and promote collagen […]