A complete guide to cosmetics distribution channels in China

Cosmetics distribution channels in China

China’s cosmetic market has not stopped growing in recent years and it is estimated to generate about 495 billion RMB in 2021, vaunting a 15.1% increase from 2020. Nevertheless, China’s per capita consumption of skincare and makeup products is just 1/3 and 1/5 of that boasted by the US and Japan/South Korea respectively, showing a […]

Clothes & Cosmetics Markets for 15 – 18 years old

  Consumer Behavior in China The majority of Chinese students aged between 15 and 18 years old are studying in school where does not allow them to wear their own clothes except the uniform distributed by school. In this situation, the clothes that have been sold most among Chinese students are underwear, sweaters, polo shirts, heavy coat […]

Distribution Networks of Cosmetics in China 3

Characteristics, Opportunities and Trend There are three special characteristics displayed in the distribution network of cosmetics in China. Firstly, the distribution networks have not considered the regional difference. China is such a big market that regional preferences have a small influence on the brand’s overall performance. Besides, Chinese people are not loyal to certain brands […]

Distribution Networks of Cosmetics in China 2

Mainstream distribution channels of cosmetics in China Based on the dynamics of competitive landscape mentioned above, the cosmetics brands could be grouped in three categories: mid- to high-end foreign cosmetics, rising brands with substantial capital support and low-end or lesser-known cosmetics. Each of them has its typical distribution channels. Generally speaking, the mainstream distribution channels […]