DJI in China: A Chinese brand elevating its competitiveness from “cost advantage” to “tech definition”

Founded in 2006 in college student Wang Tao’s dormitory, Shenzhen Da-Jiang Innovation Sciences and Technology Ltd., more commonly known as DJI, has grown to be valued at over RMB 100 billion. DJI in China focuses on manufacturing drones for recreational, commercial, and public-sector users. According to a report by Dedrone, DJI currently holds around 90% of […]