Daxue Talks transcript #21: What do discounts mean for Chinese consumers?
Find here the Daxue Talks episode 21. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I’ve […]
Singles’ Day vs. Black Friday: Does Singles’ Day win it all?
Singles’ Day vs. Black Friday: how do they compare to each other? Singles’ Day vs. Black Friday. The Christmas holiday shopping season is here! After the Double Eleven shopping festival, Black Friday took place last Friday. Both events have broke records, but how do they compare to each other? Looking at the figures, Singles’ Day achieved […]
Singles’ day shopping festival: 11.11 is Over, What Comes Next?
Now that the crazy shopping spree of the singles’ day shopping festival is over and 1.07 billion parcels have traveled all over China, let us step back a bit to take an objective look at this event. After all, it’s not the single period of the year when retail sales increase. Singles’ Day shopping festival: […]
The Success Of Online selling in China
Nowadays, Online selling in China is booming and it is becoming increasingly popular for people to do some online shopping. They surf on taobao.com and jd.com instead of amazon.com or eBay.com. In fact, eBay has attempted to convert some Chinese consumers but it still has a relatively low impact. Chinese sellers and buyers both prefer […]