Douyin marketing: the gateway for reaching over 680 million users
China’s short video industry has become a battleground for some of the country’s biggest tech giants, including Tencent, Baidu, and Kuaishou. Among them, ByteDance’s application, Douyin (抖音), emerged as a key player. The company launched Douyin (known as TikTok outside China) in September 2016, and in just six years, the platform has attracted an astonishing […]
Daxue Talks transcript #8: Key figures and insights on Douyin in 2019
Find here the Daxue Talks episode 8. From the talk with Fabian learn in 2-5 minutes about some key figures and insights on Douyin in 2019. Full transcript below: My name is Fabian, I am the founder and co-director of UPLAB, a company where we help influencers become better at who they are and at the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]