Marketing strategies of foreign cosmetics brands in China
Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]