Qatar World Cup makes Chinese netizens dream of a stronger national football team

Starting in November this year, the world’s most famous football tournament, the World Cup, has begun. Due to the climatic conditions of the hosting country, the World Cup Qatar 2022 is taking place during winter, making it the first winter World Cup in the Northern Hemisphere. Through social listening, we read the pulse on Chinese netizens’ […]

Who are the most popular world cup players on Chinese platforms?

most popular players in China

Who are the most popular football world cup players in China? Although China didn’t qualify for the 2018 FIFA world cup, Chinese people are still looking forward to see their favorite players on the pitch during this international event. During the 21st edition that takes place in Russia from 14 June to 15 July 2018, […]

The Football Market in China: A Rising Popularity

Football market in China

The Football Market in China This year, Xi Jinping, China’s president, published a fifty-point plan to promote football in China. China is currently ranked 81st in the world according to FIFA’s official standings. Nevertheless, a strategy has been formulated to push China to the top. By 2050 China should be ‘a first-class football superpower’ capable […]