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Pinduoduo’s trailblazing expansion and challenges in international markets


Since its establishment in September 2015 by Colin Huang, an entrepreneur with a successful career in software engineering at Google, Pinduoduo experienced a meteoric rise. The company rapidly ascended to become China’s most swiftly expanding e-commerce platform. It reached a Gross Merchandise Value (GMV) of USD 15 billion within a mere 2 years following its […]

Juhuasuan: the app that wants to give Pinduoduo a run for its money

China plays a leading role in the global e-commerce market. According to Statista, in 2021 almost half of the world’s e-commerce retail sales took place in China, with a sales value estimated to be more than US and Europe combined. These record-braker figures are possible due to the immense number of Chinese internet users, which […]

Chinese Digital Marketing Ecosystem in 2021

China's digital marketing ecosystem in 2021

This article on Chinese digital marketing ecosystem in 2021 was published in the 2021 spring edition of the German Chamber Ticker, download the Ticker Magazine here! The events of 2020 did not change the trajectory of Chinese e-commerce, but rather accelerated the country’s consumption to a digital future that was, sooner or later, inevitable. As we […]

Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform

Pinduoduo cross border platform

Find here the Daxue Talks episode 30. Olivier Verot is sharing his thoughts about Pinduoduo’s cross-border platform and gives precious advice on how to leverage it for your business in China. Full transcript below: Interviewer: You are servicing clients in Pinduoduo cross-border e-commerce, what kind of platform is a Pinduoduo cross – border? Find out more […]

Meituan, the leader of online group buying websites in China

Meituan China started in Beijing in 2010. It is the market leader in the China group buying industry since 2012. The company has dramatically grown since 2011. It has now with nearly 16,440,000 active customers and over $2.6 billion transaction volume in 2013. Though it showed tremendous growth and leading market share, Meituan has struggled for […]