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Health-awareness, technology, and new consumer needs are disrupting China’s Household Appliances Market

Household appliances are normally categorized into two segments: major appliances and small appliances. Examples of major appliances are air conditioners, refrigerators, and dishwashing machines, while small appliances include small home appliances, personal care appliances, and kitchen appliances. Combining these two sectors together, China’s household appliances market generated 850 billion RMB in revenue in 2022. The number is expected […]

The purchase of refrigerators in China

 The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]