The household appliances market in China: What growth looks like when subsidies become the norm
The household appliances market in China closed 2025 with two numbers pointing in opposite directions. The official large-retailer series of household appliances and AV equipment recorded RMB 1.17 trillion in 2025 sales, up 11.0% and a record. All-channel data shows the market itself shrank, with total appliance sales of RMB 893.2 billion, 4.3% below the […]
The purchase of refrigerators in China
The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]