Leisure Market in China: 6.52 Billion Domestic Trips and an Experience Economy
China leisure market in key figures Chinese residents made more than 6.5 billion domestic trips in 2025, up over 16%, according to People’s Daily. Tourism spending reached RMB 6.3 trillion, up 9.5%, and both numbers were records. The nine-day Spring Festival of 2026 alone brought 596 million trips and more than RMB 800 billion in […]
China’s hotel market: Demand is back, with more hotel chains
Since 2024, China’s hotel market’s post-pandemic recovery-driven growth has come to a complete end, with the country returning to pre-2020 market levels. Demand remains strong, but revenue growth stagnates China’s hotel demand has largely recovered, but revenue growth has stagnated. Domestic trips grew 16% year-on-year in 2024, and nationwide occupancy returned to around 65–70%, close […]