Crackdowns in livestreaming in China: how brands should approach it

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2021 was the year of crackdowns in China as the government pushed for the ‘Common Prosperity’ initiative. The government has been tightening regulations to balance wealth and establish a more sustainable economic model. Among the several industries affected, the e-commerce industry – specifically the livestreaming market – has emphasized the importance of abiding by the […]

A guide to live streaming in China

live-stream marketing in China

While most of the western internet users still associated live streaming with gaming and entertainment, it has become a ubiquitous shopping channel among Chinese online shoppers. What makes live streaming in China unique, and should brands be investing more in this marketing method? Live streaming is a shopping mode where live streamers, often times KOLs, broadcast […]

What made Double 11 2020 break records: Sales stats and new trends

Double 11 2020 image from NiPic.com

November 11th, also known as “Guang Gun Jie”, was invented at first to celebrate singles’ day, as opposed to Valentine’s Day. In order to boost sales, Alibaba turned it in to a shopping festival in 2009, in which year it earned a total revenue of 50 million RMB. From then on, each year brought more […]

How can international brands successfully use Live-Stream Shopping to advertise in China?

Online broadcast

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]