Luxury Stores in 2nd and 3rd-tier cities in China

“The global luxury industry focuses on China and in China it will depends on the second and third tier cities.” This saying has long been in the industry from forecast into reality. According to a McKinsey survey, by 2015, 75 percent of China’s rich people live in 2nd and 3rd-tier cities and non-coastal cities. Those […]

Mystery Shoppers in China

What does a Mystery Shopper do? Firstly, only selected customers are becoming secret shoppers. They are asked to keep strictly confidential so that the mystery shopping agency can get a true representation of the service provided by the guides, drivers and local agency in each city. Secondly, secret shoppers complete a comprehensive questionnaire. Some questions […]

Mystery Shopping in China

The definition of Mystery Shopping Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services. The mystery consumer’s specific identity is generally not known […]