Inside China’s luxury home appliances market in the trade-in & suite appliance era

China’s luxury home appliances market focuses on the premium tier of major appliance categories, including refrigeration, laundry, kitchen appliances (e.g., dishwashers, ovens, hoods, cooktops), and cleaning appliances (robot vacuums and floor washers). Collectively, the high-end residential lifestyle market comprises consumers who typically purchase luxury residential properties across most categories. In this context, “high-end” denotes the […]

When the market cools, the top end heats up: Inside China’s booming luxury home market

Amid the broader challenges facing China’s real estate market, China’s luxury home market has stood out as a bright spot. Even as the broader market cools in 2024-2025, demand for luxury homes remains robust. This creates a stark contrast with low– to mid-tier commodity housing, presenting a picture of “two worlds apart.” From a macro […]

Air conditioner market in China: The brands keeping China cool

Air conditioner market in China

According to the International Energy Agency, nearly two billion air conditioners (AC) are in use worldwide this year. This number will to increase to 5.5 billion by 2050 and China is going to drive the majority of the world’s demand. Indeed, China has boasted the fastest growth in space cooling energy consumption in the last […]

China Paradigm 52: Choosing the right commercial property and real estate in China

real estate in China

In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]