How South Korea’s semiconductor industry may become the global leader by 2030
As the world advances in the digital era, semiconductors have become the fuel to powering the data-driven economies – much like oil during the industrial economy of the previous century. According to Gartner, the global semiconductor market sales was worth USD 594.96 billion in 2021, a 26.3% increase from 2020. South Korea’s semiconductor industry made up about 19.3% of the […]
South Korea’s perfume market: How the niche brands are winning the hearts of the MZ Gens through “Korgasms
The global market for perfumes has been increasing, and among it is South Korea’s perfume market, whose growth has been largely driven by the young consumers. In 2019, the market was worth about KRW 603.4 billion (or USD 423.0 million), and it predicted to reach to about KRW 980 billion (or USD 686.9 million) by […]
[Webinar] Korea Consumer Insights Webinar
To launch daxue consulting’s 10-year anniversary webinar series, we are sharing our first webinar on Korea market insights! Our Korea consumption trends report will be presented by our Korea research director, Min Chun, and our marketing director, Allison Malmsten. Register for our Korea consumption trends webinar Webinar agenda 0:00 Korea consumer insights, including demographics and […]
South Korea consumer trends report
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop-culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but […]
South Korea Travel Trends Report
The number of Korean travelers is returning to normalcy, but consumer habits will never be the same. From destinations, to lodging, and even the rise of online travel, this South Korea Travel Trends report exposes the up and coming trends. Download to learn: Key Stats: Tourism in South Korea is growing with the impact of […]
South Korea F&B market report
Covid-19 has reshuffled the cards in many industries and the Korean F&B market is no exception. With more and more of the population living alone and staying at home, industries such as snack, food delivery and HMR (Home Meal Replacement) are growing. Similar to Korea’s beauty market, the food and beverage market is the starting […]
South Korea beauty market report
As South Korea’s beauty market is a global trendsetter, understanding the Kbeauty market is not only useful in understanding Korean consumers, but also the global beauty consumer base. Our public research team deep dived into Korea’s beauty and skincare market and compiled our findings in this downloadable report. Download the Korean beauty consumer trends report […]
Natural skincare in South Korea vs China: Navigating two markets with totally different “clean beauty” concepts
Natural skincare is defined by products with ingredients that are all naturally derived, such as plant extracts or water-soluble chemicals from a mineral ore. The global natural skincare product market in 2021 was estimated at USD 6.7 billion (44.5 billion RMB) and is expected to reach USD 7.3 billion in 2022. A brand’s strategy to […]
Focus on Seoul National University in China
Seoul National University (SNU) was founded up in year 1946. It is state owned. For years, it ranked as the top university in all of South Korea, and is one of the top universities in Asia. In recent decades, it has achieved great development. Its motto is to ‘develop elites’, and its graduates can be […]