South Korea’s oral care market: How consumers maintain oral care despite not brushing their teeth “at least three times a day”
In 2024, South Korea’s oral care market stood at USD 975.9 million. While significantly smaller than the United States (USD 11.4 billion), the gap compared to neighboring countries, such as China (USD 2.6 billion) and Japan (USD 1.6 billion), is smaller than expected given their significantly larger populations. Overall, Koreans show high awareness of oral […]