China’s spirits market: despite the great demand of foreign spirits, baijiu remains the most popular alcoholic drink in the country
China is a country with a millenarian tradition in brewing and consuming alcohol, which can be traced back to 9,000 years ago. Already in 7,500-7,000 BCE, the first alcoholic drink in China was brewed by mixing rice, grapes, honey, and hawthorn fruits. During all the country’s history, alcohol has touched all the aspects of the […]
[Webinar] China’s wine & spirit industry barometer
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes […]