Kibble vs fresh meals: Why subscription-based pet food is emerging in China
A fragmented, fresh-focused niche In China’s pet food market, a new trend is catering to pet owners who treat their companions like family: subscription-based, freshly cooked meals. This niche segment, though fragmented, is growing rapidly, driven by humanization, food safety fears, and social media. Subscription-based pet food business, or fresh pet meal plans, has developed […]