Sunscreen market in China: From SPF protection to skincare-driven daily use
Ultraviolet (UV) protection alone is not enough in the sunscreen market in China. Sunscreen is becoming more deeply integrated into daily skincare routines, outdoor lifestyles, and beauty regimens. This is raising the standards of sunscreen among Chinese consumers. According to Qingyan Intelligence, the sunscreen market in China was valued at RMB 27.5 billion in 2025, […]
Sun protection in China: the market that’s growing, shrinking, and transforming all at once
Chinese consumers, whose skin tends to both burn and tan, treat sun protection as a daily routine that prevents tanning, keeps skin bright, and slows aging. As a result, demand for sun protection in China runs all year and appears across many product types. China’s sun protection market is really two markets moving in opposite […]