Two New Drivers of Chinese Gen-Z Consumption: Wellness and Experience
With reports of lower Chinese consumer confidence filling headlines, we simultaneously see phrases such as “consumption upgrade” and “consumption downgrade” used to describe Chinese consumer behavior today, creating more confusion than clarity. What’s clear is that Chinese Gen-Z consumption is changing, uncovering new purchasing drivers. The term “consumption upgrade” rings back to 2016, when China’s […]
Wellness industry in China: traditional Chinese medicine, mental health apps, and USD10 billion spa empire
The wellness industry focuses on products and services that promote health, well-being, and overall quality of life. It encompasses fitness, nutrition, personal care, mental health, alternative medicine, spa treatments, and more. The wellness industry in China is propelled by the younger generation’s emphasis on Traditional Chinese Medicine (TCM), mental health, and aesthetic spa experiences. Furthermore, […]
The mindfulness economy in China and the APPs fostering inner peace in busy, white-collar workers
Meditation, a practice method derived from Buddhism, was popularized in 1960s, and has now lead to the creation of a global mindfulness economy. The wave of mindfulness culture started in 1969 when the molecular biologist Kabat-Zinn redefined American-style meditation as “Mindfulness”. Stripped of religious colors, it became a more extensive mental health therapy and began […]
The Chinese boxing market and the women driving it
With the changes in Chinese fitness consumer groups and improved spending power, increasingly more people choose niche sports such as boxing to satisfy their diverse fitness needs. Although there is still a big gap in the recognition and participation of boxing compared with western countries, thanks to large population base in China, boxing market in […]
Fitness, weight control, or just for convenience: What drives craze for meal replacements in China
Following the global diet trend, the meal replacement market in China is on the rise. The result of Daxue consulting’s survey on perceptions of healthy diet in China shows that the majority of the Chinese consumers have become familiar with the concept of meal replacement. Additionally, Euromonitor International forecasts that the market size may reach […]
Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]
The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]
China Paradigm Transcript #107: Spa industry in China
Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]
The Economics of Childhood Obesity in China: One in five Chinese children are overweight
In 1995, approximately one in twenty (5.3%) Chinese children were overweight. In 2014, one in five (20.5%) Chinese children were overweight. This makes China’s 2014 childhood overweight prevalence rate about the same as the USA in 1990. On top of this, the growth rate of the childhood overweight prevalence rate in China from 1995 to […]
Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]