The Chinese boxing market and the women driving it

Chinese boxing market

With the changes in Chinese fitness consumer groups and improved spending power, increasingly more people choose niche sports such as boxing to satisfy their diverse fitness needs. Although there is still a big gap in the recognition and participation of boxing compared with western countries, thanks to large population base in China, boxing market in […]

Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out

survey on health perceptions in China

With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]

China Paradigm Transcript #107: Spa industry in China

spa training in China

Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]

Health & Wellness Industry in China: Consumers Trade Up to Premium Products

Wellness industry in China

To know more about the Health & Wellness Industry in China contact us at dx@daxueconsulting.com Demanding Chinese Consumers Trade Up to Premium Products Due to a widening consumer focus on health, as well as rising household incomes, health and wellness continued to see steady double-digit value growth in 2015. The growth has slightly slowed down […]