The 2026 World Cup in China: Opportunities for brands when the home team is absent and the games air at dawn
China did not qualify for the 2026 FIFA World Cup, and for the first time the tournament is hosted across the United States, Canada and Mexico. For Chinese viewers that means kickoffs land roughly between 3 and 10 a.m. Beijing time, a drastic reverse of the convenient evening slots of Russia 2018 and Qatar 2022. […]