“土” is in: How a beverage brand makes corny rural-style advertising cool again September 3, 2021 READ MORE
How Olympic games contributed to the popularity of skateboarding in China September 3, 2021 READ MORE
Lights and shadows of Chinese celebrity endorsements: Risk mitigation in the idol economy August 31, 2021 READ MORE
“Beauty value” economy in China (颜值经济): How social media made ‘face score’ a valuable asset August 23, 2021 READ MORE
Chinese netizens reflections on the Tokyo 2020 Olympics: National pride is alive and well August 18, 2021 READ MORE
Ruffley, slimming and modest, what social listening taught us about Chinese women’s swimwear preferences August 16, 2021 READ MORE
