Focus on Retail for Cars in China
Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]
Mentholatum in China
Mentholatum is set up by Mr. Hill in America in year 1889. Its first product was menthol, which is also where it is named after. Over a century later, it has been bought by Japanese fortunes in 1988, and its products now include menthol and internal and external use medicines like lip stick and rub […]
Market Campaign in Beauty and Personal Care Industry in China
In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]
Market Research on Beauty and Personal Care in Mid China
Trends In year 2011, the beauty and personal care industry in mid China achieved robust growth. One of the reasons for such trend is the increased frequency that consumers make purchase due to advertisements on TV, newspapers and magazines. Another reason is the increase in the average people’s disposable income. Due to the pressure of […]
Retail for Cosmetics in China
Retail Channels for Cosmetics Currently, the most frequently seen retailing terminals of cosmetics in China are: special counters in malls, supermarkets, exclusive shops, beauty parlors, online stores, direct selling and drugstores. The traditional retailing terminals like counters and supermarkets have developed steadily since its beginning, and new terminals like online stores and chain stores are […]
Market Research on Yuesai in China
Yuesai, the cosmetic brand created in year 1992 by the famous Chinese American, Ms Jin Yue-sai(靳羽西), now belongs to L’Oreal Group. Ever since its establishment, it has been making thorough study of the skins of Chinese females, and developing beauty plans for Chinese females. In its products, Chinese traditional plants for medical use like glossy […]
Market Research on Retail for Babyfood in China
Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]
Market Research on Retail for Computers in China
Ever since the Reforming and Opening in China, the computer retailing industry has had a history of a few decades. In this process, some of the retailers have achieved scale operation through administration reorganization and innovation just like current chain exclusive stores and supermarkets, but some others still stick to the traditional way of single […]
Market Research on Sisley Cosmetics in China
Compared with Estee Lauder or L’Oreal Paris, Sisley Cosmetics is a much younger brand– it was set up in year 1976 by Hubert d’ Ornano, an aristocrat in France whose father was one of the initiators of Lancome and Orlane, and his wife, who has royal lineage of Poland. It was created under the motto […]
Research on Inoherb in China
Inoherb was set up in year 2000 by Ms. Feng Shuai, who is a descendant of a traditional Chinese Medicine family. The company is one of the earliest Chinese skin care product producers that is involved in using herbs. Being a brand designed primarily for women, Inoherb believes that beauty of a woman comes from […]
Market research: Chinese upper class to look towards foreign life insurance policies
When life insurance was first introduced to China, it clashed with Chinese culture. The topic of an early death is a taboo subject thus marketing coverage for a premature death was initially extremely difficult. The first transnational life insurance company in the PRC was the American International Assurance Company, Ltd. (AIA) Introduced in 1992, AIA […]
Market Research on Avene in China
Avene is a relatively young brand with less than ten years of history. It originates from Cevennes in Southwest France. The products of Avene are categorized as comeceuticals – the products that lie between pharmaceuticals and cosmetics, and they are called functional cosmetics in China. Now, Avene has products for women’s and men’s skin care, […]