Retail for Babyfood in China
Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]
Retail of Wine in China
According to a popular industry report, the scale of retail of wine in China is about 60 billion to 70 billion yuan. In 2013, it is expected to exceed 90 billion yuan, and an optimistic estimate says that it may reach 200 billion yuan in five years. The number of potential consumers who can afford […]
China Market Research for CRN Yachts
CRN shipyard, founded in Anconain 1963 and part of the Ferretti group since 1999, has been one of the significant establishers in the world of luxury yachts in steel and aluminum and in composite. CRN yachts have always been a synonym of prestige and exclusiveness. Advanced technology, professional approach as well as accurate and prestigious […]
Coke market in China
The consumption of Chinese soft drink is quite huge, of course coke takes much of it. As we all know, in summer people drink more coke because of hot weather, so consequently coke corporations do most of their advertisements in these season in order to stimulate the market. But it’s not all about positive affairs, […]
China Research: uncertain future of VIEs
Certain industries in China are technically off limits to foreign investors, yet foreign companies have managed to invest indirectly in several Chinese companies within these sectors for over a decade. Using V.I.E.s (variable interest entities), foreign investors replace direct ownership of a company through contractual agreements with holding companies that invest in these restricted companies […]
Market Study: China set to become a leader in nuclear energy research
Unlike many western countries that are shying away from nuclear energy after the devastating meltdown in Fukushima Dai-Ichi, China is diving head-first to develop nuclear energy to replace conventional energy sources. China’s energy consumption is ever increasing as the country consumed 4.9 trillion kWh in 2012, but the country is struggling to deal with its […]
Market Study in China: Sany looks to reduce dependence on Chinese market
Sany Heavy Industry, the largest construction equipment manufacturer in China, has dominated the country’s booming market in recent years. Now the company has its sights set out on different markets as the Chinese construction boom slows. Although it is climbing the ranks of construction equipment companies and surpassing industry giants such as Manitowoc, the company […]
Market analysis: Tools used by luxury brands
Three tools used by luxury brands for consumers to find information – Their own website – Their own pages on social networks – Answering questions online Luxury brands are using the internet less as a tool to advertise (few luxury brand pays Google ads), but rather to answer consumers’ questions accurately and to correct wrong […]
Arjowiggins in China, A China Market Research
Background of Arjowiggins French company Arjowiggins is a world-class manufacture which produces technical paper and creative paper. The company was founded in 1492, with more than five centuries of papermaking experience. Arjowiggins’ product is extremely versatile, including printing varieties of creative paper, the security paper, pharmaceutical and medical paper, project tracing paper, Art Print and […]
Chinese consumers’ increasingly green lifestyles
Considering China’s bevy of environmental issues, one may think that marketing an environmentally friendly product in the country would not succeed, but this is beginning to change. As awareness of environmental issues grow in the country and outbreaks of high-profile food incidents arise, more and more Chinese citizens are beginning to emphasize the importance of […]
Zhejiang Guyue Longshan Shaoxing Wine in China
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd (GYLS) is China’s biggest rice wine producer and exporter, and it is also the leader in rice wine marketing industry. It has the first class rice wine production techniques and equipment, and the only provincial level rice wine technology center. Up to year 2010, it has in total […]
Market Research on Aupres in China
Aupres is a brand designed for Chinese consumers in December, year 1991. It belongs to a jointly owned company SLC, owned by Shiseido and Beijing Liyuan(北京丽源) Company. It introduces the advanced management methods and technologies of Shiseido, and receives wide welcome from young people in China. During recent years, many brands are competing fiercely in […]