12 China business events in 2021 to watch out for

Business events and exhibitions in China 2021

These are the China business events in 2021 to watch out for, in a wide range of industries from seafood to beauty to tech. These 12 events and exhibitions are in greater China, you can find the website links in each description. Canton Fair 2021, China Import and Export Fair Source: Business Insider, Canton Fair […]

Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters

Supreme in China case study

Supreme is a brand from New York, USA founded in 1994. The founder, James Jebbia, drew inspiration from both skateboarding and hip-hop cultures during the time when skateboarding culture started flourishing. American skate culture and hip-hop culture are both inspirations of modern Chinese streetwear. Naturally, this has led to massive success for Supreme in China. […]

Daxue Talks transcript #88: The best platforms for fashion marketing in China

The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands marketing in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

Future applications of 3D Printing in China

3D printing in China

Needless to say, 3D printing in China is becoming an important industry. With the legacy of industrial manufacturing and an ambition for Made in China 2025, China is eager to claim international market in 3D printing. Domestically, the market size is rising at an annual rate around 40%, with commercial applications in home appliances, construction, […]

The mattress market in China is springing up with new demand

The mattress market in China

China’s mattress market is still relatively early in its development. Perceptions regarding the importance of mattresses are evolving. Additionally, the market concentration is relatively low, thus there leaving much room to grow. Yet there are a great number of leading global corporate organizations with significant long-term prospects in the mattress market in China. With consumers’ […]

The Coffee bean market in China: Where does China import beans from?

The coffee bean market in China

More than 50 countries produce coffee, and about one-third of the world’s people drink it. Currently coffee is becoming popular in the Chinese beverage market.  With the improvement of living standards and the growing awareness of coffee culture, coffee bean market in China is on the rise. The demand for premium coffee beans has increased in […]

The Chinese music education industry’s main driver: grades and certifications

piano industry

Music education is a growing market in China With a market size of 75.7 billion RMB in 2016, China is a rising market for music education. This can be attributed to government support, China’s booming economy, and the upgrading of citizens’ consumption. Another factor not to be overlooked is the importance of music certifications to […]

Costa Coffee in China: a ubiquitous player

Costa Coffee in China

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]