Martial arts in China: an old market driven by new opportunities | Daxue Consulting

Martial arts in China have been practiced for thousands of years. Today, with Consumers’ newfound leisure spending, their practice is at the highest in its history. Given China’s rapid evolution in all sectors, we investigated the many new dynamics reshaping this rather traditional market. A booming market – factors for the success of martial arts in […]
China negative list: Is your company qualified to run a business in China? | Daxue Consulting

MOFCOM negative list and NDRC negative list: What do all these abbreviations mean? The negative list of Ministry of Commerce of the PRC or National development and reform commission negative list is a summary of three kinds of lists that are included in the foreign investment law of China. They are denoted as the MOFCOM […]
China’s food and beverage market: Perceptions of Food imports into China | Daxue Consulting

There is a growing demand for overseas food brands in China Food imports into China exceed 60 billion dollars. In 2017, China imported 61.65 billion dollars worth of food, indicating a rise of 11.1% compared to 2016. The biggest Chinese imports were meat, dairy, and seafood. The meat was valued at 9.5 billion dollars with […]
Government regulation of the cosmetics industry in China| Daxue Consulting

Cosmetic products include: Skincare products Shampoos and hair-care products Make-up products Products for children Sunscreen Anti-aging products Sports cosmetics Cosmeceuticals (products that combine cosmetic and pharmaceutical features, such as spot lightening cream, acne treatment lotion, and acne ointment.) The cosmetics industry in China in 2019 China has recently overtaken Japan to become the largest cosmetics […]
What do Chinese consumers think of Duty Free shops?

What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]
Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting

Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]
Localizing international swimwear for Chinese consumers’ preferences

The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable income that accompanies the ongoing Chinese economic boom. […]
Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting

In an age where women are less focused on getting married, men are more desperate for marriage than ever. Following up on our article on leftover women in China, the leftover men in China have earned their name under a much different context. China has one of the worst population gender gaps in the world […]
How the Chinese Instant Food Market is changing | Daxue Consulting

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals. Therefore, because of the large population base, China is the largest instant food market […]
The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting

The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]
Unpacking the world’s largest Auto market: Is new energy vehicles the future of China’s car industry?

Since 2009, China has been home to the world’s largest automotive market. What’s new in China is also the leading automotive manufacturer worldwide. In 2016, China’s annual vehicle production accounted for nearly 30 percent of all vehicles produced worldwide, exceeding that of the European Union or that of the United States and Japan combined. Starting in the […]
How can international players leverage branded emojis and stickers in the Chinese market?

Visually driven communication as a part of Chinese consumers daily online conversation Global consumers spend a significant amount of time on social media and instant message application. 95% of internet users have sent an emoji at some point and over 10 billion emojis are sent each day. Emojis and stickers in chatting apps are becoming […]