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What do Chinese consumers think of Duty Free shops? | Daxue Consulting
13May

What do Chinese consumers think of Duty Free shops? | Daxue Consulting

What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]

Automotive industry in China: How carmakers compete for first place | Daxue Consulting
01May

Automotive industry in China: How carmakers compete for first place | Daxue Consulting

Automotive industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? Daxue Consulting recently […]

Impacts of the Rising Zoo and Aquarium Industry in China | Daxue Consulting
29Apr

Impacts of the Rising Zoo and Aquarium Industry in China | Daxue Consulting

The Zoos and Aquariums industry in China includes operators that preserve and exhibit land or aquatic animals for conservation, academic purposes, display, and entertainments. Zoos, wildlife parks, and aquariums in China have flourished in recent years among rising demand for theme parks. As Chinese consumers found themselves with more available disposable income, they took more […]

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting
17Apr

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting

“Entering China is to start again” Matthieu David, CEO and Founder Localize too much, and you may lose your brand’s authenticity. Fail to localize enough, and the product may not be to Chinese tastes. Foreign companies walk a fine line between localizing and keeping their international image. Though this is the case in all industries, […]

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
10Apr

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting

Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting
27Mar

Leftover Men: Loneliness, bachelor villages, and China’s massive gender gap | Daxue Consulting

In an age where women are less focused on getting married, men are more desperate for marriage than ever. Following up on our article on leftover women in China, the leftover men in China have earned their name under a much different context. China has one of the worst population gender gaps in the world […]

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting
15Mar

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting
10Mar

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting

Due to the constant increase in living standards and purchasing power in China, the home appliance market has a strong potential that encourages the development of strong brands, whether foreign or Chinese. This market is often referred to as the white and brown goods market: ‘brown goods’ refers to light electronic products such as televisions, […]

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting
13Feb

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting

Air pollution in China has become one of the most intensely discussed livelihood issues that the Chinese government focused on the 12th National People’s Congress (NPC) that was held in Beijing on March 5, 2016. Chinese Premier Li Keqiang declared a “war on pollution” at the Communist-controlled NPC parliament in 2014, but three years later, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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