How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]
Popular American TV series in China and what they reveal about Chinese consumers
American TV series are a big hit in China. As a source of soft power influence from the west to the east, many hit sitcoms, dramas and action series have been largely welcomed by Chinese audiences. Whether or not it was the intention of American producers to reach Chinese fans, it is nonetheless a great […]
Automotive industry in China: How carmakers compete for first place
Auto industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? The automotive sector […]
Dior in China: A prime case of luxury fitting into a Digital China
Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]
Telemedicine in China: Healthcare reaches a new status quo during the COVID-19 pandemic
Data source: askCI.com- Market size of telemedicine in China from 2015-2019 Telemedicine consumer penetration Given the COVID-19 situation in the beginning of 2020, it is no surprise that the penetration rate jumped up by 2% YOY. By April 2019, the number of users of online telemedicine services in China had reached 45 million, with industry […]
Retirement in China: Preparing for 410 million second-wave baby boomers to exit the labor market
Retirement in China has been a heated topic for quite some years. It’s no secret that China has younger retirees compared to the global average. An official retirement age set so low poses a financial burden on the state in terms of pension provisions. On the other hand, a transition into a delayed retirement requires […]
Education elsewhere: China seeks out exchanges in other countries
China as a good source of international students The number of students going abroad is mounting every year as increasing numbers of Chinese students are looking for an experience overseas. Between 2008 and 2016, the number of students studying abroad had increased from 179,800 to 544,500 showing overwhelming growth. In 2017 alone, 608,400 students left China for […]
The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]
Private Traffic in China: Own your customer traffic
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]