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Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting
15Mar

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting
10Mar

Home appliance market in China: the most popular brands within Chinese families | Daxue Consulting

Due to the constant increase in living standards and purchasing power in China, the home appliance market has a strong potential that encourages the development of strong brands, whether foreign or Chinese. This market is often referred to as the white and brown goods market: ‘brown goods’ refers to light electronic products such as televisions, […]

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting
13Feb

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting

Air pollution in China has become one of the most intensely discussed livelihood issues that the Chinese government focused on the 12th National People’s Congress (NPC) that was held in Beijing on March 5, 2016. Chinese Premier Li Keqiang declared a “war on pollution” at the Communist-controlled NPC parliament in 2014, but three years later, […]

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting
08Feb

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting

The incredible popularity of instant messaging and online shopping in China, coupled with smartphone adoption, has greatly helped in making China become the largest social network and e-commerce market. As of 2018, it is estimated that the total social network users and digital buyers in China will reach 616.5 million and 800 million respectively. Under […]

How the Chinese Instant Food Market is changing | Daxue Consulting
25Jan

How the Chinese Instant Food Market is changing | Daxue Consulting

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals.  Therefore, because of the large population base, China is the largest instant food market […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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