How the zoo and aquarium industry in China is overcoming monotony
In the zoo and aquarium industry in China, many parks have been for failing to innovate, mainly relying on animals without offering new experiences to encourage repeat visits. However, those that have transformed into immersive and comprehensive spaces — incorporating hotels, restaurants and attractions — are successfully bringing more people. Download the winter sports market […]
GU: Uniqlo’s emerging sibling, crafting style with social media
GU (极优) is a Japanese brand founded in 2006 specializing in affordable and casual clothing. It is a subsidiary of Fast Retailing, the parent company of the retail giant Uniqlo. The brand’s name, “GU”, is a pun on the Japanese word “jiyū” (自由), “freedom” in English, signifying an escape from high-priced clothing. As of August […]
COVID-19 and international relations are reshaping the choices of Chinese studying abroad
Despite travel restrictions during the pandemic, China remains the main country of origin of international students, with a total of 1,061,511 students attending overseas higher education institutions in 2019. China holds the global top spot, boasting 600,000 more students than the country on the second position, India (461,792). In the last few years, the number […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
Opportunities and Challenges in China’s Buy Now Pay Later services
“Buy Now Pay Later” (BNPL) services, as the name suggests, allow consumers to make instant purchases but pay later in several small instalments. Its flexibility, the omnichannel application, and the wide adoption of online shopping attract the young generation and fuel the explosive growth worldwide. The global BNPL market records an explosive CAGR rise of […]
A complete guide to cosmetics distribution channels in China
China’s cosmetic market has not stopped growing in recent years and it is estimated to generate about 495 billion RMB in 2021, vaunting a 15.1% increase from 2020. Nevertheless, China’s per capita consumption of skincare and makeup products is just 1/3 and 1/5 of that boasted by the US and Japan/South Korea respectively, showing a […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]
Popular American TV series in China and what they reveal about Chinese consumers
American TV series are a big hit in China. As a source of soft power influence from the west to the east, many hit sitcoms, dramas and action series have been largely welcomed by Chinese audiences. Whether or not it was the intention of American producers to reach Chinese fans, it is nonetheless a great […]
Dior in China: A prime case of luxury fitting into a Digital China
Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]
Telemedicine in China: Healthcare reaches a new status quo during the COVID-19 pandemic
Data source: askCI.com- Market size of telemedicine in China from 2015-2019 Telemedicine consumer penetration Given the COVID-19 situation in the beginning of 2020, it is no surprise that the penetration rate jumped up by 2% YOY. By April 2019, the number of users of online telemedicine services in China had reached 45 million, with industry […]
Retirement in China: Preparing for 410 million second-wave baby boomers to exit the labor market
Retirement in China has been a heated topic for quite some years. It’s no secret that China has younger retirees compared to the global average. An official retirement age set so low poses a financial burden on the state in terms of pension provisions. On the other hand, a transition into a delayed retirement requires […]