Be the first to read the 2018 WeChat Data Report | Daxue Consulting
WeChat, from China internet giant Tencent, released the 2018 WeChat Data Report in a recent 2019 WeChat Open Class in Guangzhou, in order to highlight the growth of users‘ communication and their changing preferences over the past years. As WeChat is the No. 1 social media app in China and a must-have for brands to […]
Personal data is under-supplied for small companies in China
Personal data is becoming a new valuable resource in the 21st century that touches all aspects of society. Personal data can be divided into three categories: identity data, network data, and behavioral data. Identity data includes basic information of a person, such as a name, gender, mobile phone number, and identity card number, which are […]
Can companies predict the future using Big Data in China?
Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]