Daxue Talks Transcript #117: Start selling products through WeChat mini-programs for your brand
Watch & listen to this episode to explore how to sell products through WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. How much more effort does it take to create […]
Daxue Talks Transcript #113: The benefits of WeChat mini-programs for brands
Watch & listen to this episode to explore the benefits of WeChat mini-programs for brands: ▶ Youtube ▶ Soundcloud ▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. Why should […]
Market Tidbits transcript #7: How and why China’s fitness industry is transforming
Allison Malmsten: Hello and welcome to this week’s episode of Market Tidbits. This week we focus on China’s fitness industry and how it has changed over the last few years. This week, I’m super excited to talk about the topic of China’s fitness industry. I’m joined by Steffi Noel, a project manager at daxue consulting […]
China Paradigm 123: Representing niche beauty brands in China
We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]
China Paradigm 122: Angel-investing in China with a 26% compound return
Angel-investing in China with a 26% compound return In this episode of China Paradigm, we interview Philip Beck. Philip Beck – 贝曦贤 is an Australian-born entrepreneur who’s been living and working in China since 2005. After 32 years across Asia-Pacific (1976-2008) as CEO and/or COO of publicly-listed international 4A’s media agencies and recruitment companies, Philip […]
China Paradigm 121: Advertising in China with transparency and precise targeting
In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at AdChina.io a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the […]
China Paradigm Transcript #109: Social media management platform helping international brands in the Chinese SaaS industry
Find here China Paradigm episode 109. Today we talk to Alex Li and Alex Duncan, co-founders of KAWO about the Chinese SaaS industry. KAWO is a leading social media management platform for international brands and agencies in China, providing them with data insights and finding social media solutions for their clients to help them grow in […]
China Paradigm Transcript #108: Run business in China’s cloud industry as a foreign company
Find here China Paradigm episode 108. In this interview, Steve Mushero tells us about China’s cloud industry and his business China MSP YunChang. Full transcript below: Matthieu David: Joining us today is Steve Mushero, CTO founder of China Net Cloud which you founded in 2008. You have been in China since 2005 and you have been in […]
China Paradigm Transcript #107: Spa industry in China
Find here China Paradigm episode 107. In this interview, Johnny Chang tells us about the spa industry in China and his business Spa Solutions. Full transcript below: Today I am joined by Johnny Chang, founder and CEO of Spa Solutions since 2003. That’s over 17 years of providing solutions in the hotel and regular spa industry in China. […]
China Paradigm Transcript #106: Creatively multitasking for luxury brands in China
Find here China Paradigm episode 106. In this interview, Matthieu Rochette-Schneider tells us about his top management experience in Asia, Centdegrés business in the local market and creatively multitasking for luxury brands in China. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, China Paradigm. Joining me […]
China Paradigm Transcript #105: Merging family traditions with etiquette training in China
Click here for China Paradigm 104. In this interview, Guillaume Rué de Bernadac, the founder of a business for etiquette training in China, shares how his school perpetuates his family traditions as well as the diverse types of clients he teaches in China, whether it is adults, kids, or luxury organizations. Full transcript below: Welcome to China […]
China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China
Find here China Paradigm episode 104. In this interview, Lucas Englehardt tells us about his two contrasting businesses in China: the food delivery platform Waimaichaoren and the oral care business xixilab, which offers teeth straightening products in China. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting, where we interview season entrepreneurs […]