South Korea’s oral care market: How consumers maintain oral care despite not brushing their teeth “at least three times a day”

In 2024, South Korea’s oral care market stood at USD 975.9 million. While significantly smaller than the United States (USD 11.4 billion), the gap compared to neighboring countries, such as China (USD 2.6 billion) and Japan (USD 1.6 billion), is smaller than expected given their significantly larger populations. Overall, Koreans show high awareness of oral […]
China’s fertility market: Medical advancements that are shaping the future of reproductive health

China’s fertility market is undergoing rapid transformation as declining birth rates become a critical issue. With policies supporting childbirth and advancements in Assisted Reproductive Technology (ART), the market shows potential for steady growth. Download our 2024 China Summer Sports Market report Shrinking population: A new reality for China China’s birth rates declined continuously from 10.41 […]
The Zero-COVID lockdown’s long-term impact on Chinese consumption

The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic accelerated health awareness in China: fitness and weight have become some of the hottest topics on social media platforms like Weibo, Douyin, Xiaohongshu, and WeChat, […]
C-beauty brands’ secrets to success report

Download our report on C-beauty brands’ market strategies The beauty sector in China developed steadily in recent years, but most notably, has been the rise of C-beauty brands. China had become the world’s second largest beauty market in 2019. The sales of skincare products accounted for more than half of the beauty market in China. The […]