The dual trajectory of China’s bakery industry: Hyper-specialization vs. nationwide scale
China’s bakery industry is characterized by extreme competition and diversity, exemplified by a massive disparity in pricing strategies. In cosmopolitan hubs like Shanghai, consumers frequently wait hours and spend upwards of RMB 100 for artisanal, specialized toast. Conversely, on dominant e-commerce platforms like Taobao, top-selling items offer 1kg of toast for just RMB 15. This […]
China Paradigm 120: Paving the way for bakeries to enter and grow in China
Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre […]
Battle of the Bakeries: How the macaron brands in China reach the customer
What Are the Prospects for Premium Macaron Brands in China Like? French pastries in China have become a hit. The demand for western food and French bakeries in China has been increasing in recent years. At Daxue Consulting, we observe that as the average Chinese income per capita increases […]
Bread Consumption in China: Soon the second largest consumers of bakery products in the world?
Bread Consumption in China. Baguette, croissants, and macaroons are no more unknown to Chinese consumers’ palates. Consuming Western bakery food has become trendy, says Daxue Consulting’s project leader Thibaud Andre, and demand grows steadily. Let’s have a closer look at the Chinese baking industry, surprisingly dominated by Asian players. Chinese appetite for bakery products grows, […]