Uncovering China’s booming automotive market

China has remained the world’s largest automotive manufacturing country and automotive market since 2009. In 2024, around 27.6 million passenger cars and 3.87 million commercial vehicles are expected to be sold in China. Vehicle sales in the country were expected to regain growth after 2021, following the COVID-19 pandemic, during which it experienced three consecutive […]

Volvo China is facing challenges despite prospering in Europe

Volvo in China

China makes up 20% of Volvo’s global sales. Volvo’s retail sales are the highest in Europe (50%), followed by China, and the US (15%). The best-selling car line is XC-models (56%), which include SUVs cars, followed by V-models (29%), which include medium-sized and large cars, and S-models (15%), which are sedans. In 2018, Volvo broke […]

Ferrari in China

Ferrari in China

Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the Italian sports car manufacturer sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great […]

Market analysis on Smart cars in China

Kobe Bryant smart cars

Market analysis on Smart cars in China To know more cars in China Smart, cooperation of Mercedes and Swatch, has been entered the market since 1998 in European countries. The innovative concept of the mini-sized vehicle quickly captured the market of young and fashionable people. It has a huge influence in China. Our focus today […]

Market Research on Cars in China

Market Research on Cars in China China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a vibrant, burgeoning middle class. As incomes in China have risen, Chinese consumers` interest in products that were previously out of their reach, for example cars, […]

Market research on cars in China

China` spectacular economic growth over the past 20 years has been reflected in the emergence of the world`s fastest growing consumer market and a dynamic, burgeoning middle class. As incomes in China have risen, so have Chinese consumers` interest in products that were previously out of their reach, for example, cars. In 2013, car sales […]

Audi China : analysis of a successful strategy

Audi China

Volkswagen is one of the biggest foreign companies operating in the four BRIC nations in general, and China in particular. China is already the world’s biggest automobile market, and it’s expected to grow faster than other BRIC nations between 2013 and 2015. Its luxury car market, which is expected to expand by 140% between 2012 […]

Focus on Bugatti and Luxury Cars in China

Focus on Bugatti and Luxury Cars in China To see more about luxury cars in China The Bugatti Company, and most particularly, the company’s founder Ettore Bugatti are venerable fixtures in the world of automobile engineering. From the very beginning, Bugatti’s unique constructions and high aesthetic standards have lead the brand to be recognized as […]