The growing strength of global and local brands: What is driving China’s eye makeup market
Chinese beauty standards are constantly evolving, driving shifts in makeup trends that resonate with evolving tastes. Women are increasingly embracing and showcasing their unique beauty, propelling the continuous expansion of the beauty market. Forecasts suggest that the market size of China’s cosmetics industry in 2022 stood at approximately RMB 393.6 billion, with an anticipated growth […]