Daxue Talks 21: An example of a successful discount strategy in the Chinese market
In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets. In this China business vlog, Temirov shared his practical experience on implementing the right discount strategy in the Chinese market while doubling profits. ACCESS THE TRANSCRIPT OF THIS EPISODE The questions: How can you test […]
Daxue Talks 20: How and when do stores use discounts in the Chinese market
In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets and in the implementation of discounts in the Chinese market. In this China business vlog, we asked about the pricing strategy in China and got an exhaustive answer with helpful tips. ACCESS THE TRANSCRIPT OF […]
Flash sales in China: An Impulse Driven Shopping Experience
“Flash sale is a discount or promotion offered by an e-commerce business model which offers a single product for sale for a short period of time” (Dragan, 2013). This method provides consumers the opportunity to get a higher or more significant discounts for goods, as companies would like to maintain their optimum inventory level. Flash […]