Following the vibes of music streaming platforms in China
The musical market in China is one of the fastest-growing markets worldwide. In 2023, the sector’s revenue increased by around 25% compared to the previous year. The digital music industry represents the backbone of the music market. As of 2023, it had a revenue of more than RMB 32.2 billion (USD 4.5 billion). The trend […]
Out-of-home entertainment in China is becoming both more active and more high-tech
With the growing middle class in China comes a greater emphasis on the quality of life. Families are willing to spend more money on leisure time to unwind from work and school. According to iResearch, the market size of out-of-home entertainment in China has a steady growth rate at around 15% in the past years, […]
Recession-proof markets in China | What markets will grow in 2020?
COVID-19 had a great impact on the Chinese economy. Although China is already recovering from the coronavirus, economists suggest we will see a U shaped recovery in contrast to a V shaped one. This means that the economy will not bounce right back to normal as it did after SARS. Rather, we will see some […]
The Virtual reality market in China
Why VR brands should keep an eye on the Chinese market When it comes to virtual reality (VR), all eyes are on China. Indeed, its market is developing far faster than anywhere else. An infographic made by Daxue Consulting shows that within four years, the world VR market will grow by 1000 %. In 2020, […]
Top 10 foreign male celebrities in China 2020
Korean celebrities in China are favored In 2020, due to dynamic culture pattern, cultural similarity and changing Chinese preferences, Asian, especially South Korean the most famous foreign male celebrities in China. However, western male stars are also favored by Chinese. According to a topic on Baidu Tieba (Simliar to Reddit in China), Chinese people are […]
Podcast transcript #79: Connect customers with entertainment in China through a socialized approach
Find here the China paradigm 79. Today we are going to talk about a community-oriented ticket platform in China and the innovative way it connects customers with entertainment in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast China Paradigm. Today I am with Greig Charlton. You […]
Market Research on Electronic Arts (EA), Entertainment in China
Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA, founded in 1982, now has over 9000 employees worldwide and has become one of the electronic entertainment giants in the world. Market Research for […]