China’s eye makeup market: Away from heavy filters to more natural and culturally authentic looks
In 2024, eye makeup only made up 14% of the overall color cosmetics market in China, compared to 53% for face makeup and 31% for lip makeup. However, it is expected to grow rapidly at a CAGR of 17.3% from 2024 to 2029. By segment, mascaras make up the largest segment at 36%, followed by […]