A brand’s guide to Chinese gifting habits
Gifting in China goes beyond just products and special occasions. It includes everyday life and meaningful experiences that can strengthen harmonious relationships. To uncover how gifting habits are being shaped, we conducted in-depth desk research and social listening on major gifting platforms including Taobao (淘宝) and Liwushuo (礼物说) and social media platforms such as Xiaohongshu […]
Chinese Valentine’s Day: decoding how brands craft Qixi campaigns
The Qixi Festival (七夕), also known as the “Double Seventh Festival” or Chinese Valentine’s Day, is a celebration deeply rooted in Chinese culture. It occurs on the seventh day of the seventh lunar month. This year, it was on the 22nd of August. The festival originates from the legend of the Cowherd and Weaver Girl […]