Gold jewelry market in China: Consumers seek emotional comfort and long-term value amid the new VAT reform

On November 1st, 2025, a quiet regulatory update from China’s Ministry of Finance rewrote the logic of the gold jewelry market in China. The Ministry of Finance Announcement No. 11 adjusted how gold jewelry is taxed. At the same time, international gold prices surpassed USD 4,000 per ounce in 2025 for the first time in […]