Guerlain’s fragrance strategy in China: From skincare trust to fragrance authority
In 1993, Guerlain’s fragrance strategy in China was based on a contradiction: although founded in 1828 and renowned for its fragrance heritage, the French maison emphasized skincare over fragrance in the Chinese market. Its local growth was primarily driven by skincare and cosmetics, causing a tension between its global fragrance legacy and its market positioning […]
AYAYI: The first metahuman in China has already made an “offline appearance” at Guerlain’s event
The first metahuman AYAYI (super realistic digital human) was created by RM Inc. (燃麦科技) earlier this year. AYAYI made her first appearance on Red on May 20th, 2021, the Chinese version of Valentine’s Day. As of July 1st, AYAYI’s first笔记 (note) launched on Red has won 95,000+ likes, 13,000+ favorites, and 2+ million reads. All […]