The challenges of China’s low-GI food market: From fast growth to sustainable adoption
China’s low-GI food market is expanding rapidly, but growth does not yet equal sustainable demand. The category is being driven by policy support, retailer expansion, and brand innovation. Yet, consumer adoption remains constrained by limited understanding, price resistance, and weak product experience. Thus, the challenge of China’s low-GI food market is whether brands can turn […]
Orange juice market in China: Premiumization drives growth
The orange juice market in China reached RMB 142.9 billion (USD 20.4 billion) in 2024, growing at a CAGR of 4.6% during the forecast period of 2025–2033. The market is rising despite a decrease in consumption volume because consumers are more concerned about product quality. They are willing to spend more per unit. In other […]
Bottled wellness: How healthy drinks in China became a leading category
Healthy drinks in China have been booming as consumers shift from sugary, high-fat options to natural, simple-ingredient beverages, driving strong segment growth. Data shows that in 2024, China’s overall beverage sales grew 7.8%, but healthier categories outpaced this. For instance, the ready-to-drink (RTD) teas jumped 16.6% year-on-year, and functional beverages rose 12.1%, even as traditional […]