Huawei’s social experiment showering strangers with compliments

Huawei’s social experiment showering strangers with compliments

In its most recent campaign, Huawei is challenging China’s reserved culture by encouraging strangers at bus stops to exchange compliments through their Vision TVs. On 21st May 2021, Huawei released a commercial for its smart TV Vision V Series, 赞美始发站 Station of Compliments. But the commercial was no standard campaign; it was Huawei’s social experiment. […]

The 9 most globally influential Chinese companies from Time’s 100 Most Influential Companies 2021 list

most influential Chinese companies

On April 28th 2021, Time Magazine selected 100 most influential companies, nine Chinese companies made the list. These are the nine most influential Chinese companies from Time’s list: Tencent, Alibaba, Huawei, Didi Chuxing, BYD, Yum China, DJI (Da-Jiang Innovations), TSMC (Taiwan Semiconductor Manufacturing Company) and TikTok. BYD – promoting “green” vehicles Source: BYD Electric cars in […]

China Paradigm 121: Advertising in China with transparency and precise targeting

Advertising in China

In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at AdChina.io a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the […]

5G development in China: covering more industries and cities in 2020

5G development in China

The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]

Huawei’s market strategy during a really, really rough year

Huawei's market strategy

For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]

The smartphone market in China: Still largely untapped

smartphone market in China

Overview of the Chinese smartphone market The total number of Chinese smartphone users has reached 748 million in 2019. Approximately 53% of the population uses smartphones, leaving much of the smartphone market in China untapped. This number is expected to reach 868 million by 2023. With the sudden prevalence of smartphones in China, smartphone user […]

Huawei in European market

Huawei europe

The ambition of Huawei in European market “Europe is like a second home market for us.”——Roland Sladek, spokesperson for Huawei Huawei in Europe Huawei, a leading global ICT (Information Communication Technology) solutions provider, offers the most complete telecom product portfolio in the industry to customers in Europe and worldwide, covering wireless networks, broadband networks, core […]

Branding China : How Huawei started?

How Huawei started

Branding China : How Huawei started? [see also our focus on Xiaomi] Huawei transformed from small sales agent company to multinational Networking Corporation in just 25 years. It is also the largest telecommunications equipment maker with 21 R&D institutions all over the worlds including Europe and the USA. About half of the 140,000 employees of […]