Pop Mart market strategy in 2026: life after the Labubu peak

Pop Mart’s strategy in 2026 is to turn one global hit into a portfolio, and to move its overseas business from viral online sales to stores it controls. The numbers say the first part is working and the second is costing money. In 2025, Pop Mart (泡泡玛特, popmart.com.cn in China) grew revenue 184.7% to RMB […]