INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z

INSBAHA x Sanxingdui Museum campaign

On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year

Chioture China market strategy

CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]

How brands can reach Chinese male beauty consumers

Marketing to reach Chinese male beauty consumers

A few years ago, the perception of beauty market was that it was a market primarily, if not strictly, for women. However, in recent years, the tides in China’s beauty market have begun to turn. Chinese men have become more aware of their appearance and have an increased need for beauty products. While beauty brands […]

Marie Dalgar: a Chinese cosmetic brand gaining international momentum

Marie Dalgar: Chinese cosmetics brand

Masa Cui (崔晓红),  an engineer for a lighting factory in Foshan, Guangdong Province, grew tired of her boring working environment. So, she brought color to her work life by founding her makeup brand Marie Dalgar, which is now rising quickly to be one of the top domestic Chinese cosmetics brands. History of Marie Dalgar In […]

Lancôme in China: Case study

Lancome case study in China

How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]

Market research: Make-up market in China

make-up market in China

Market research: Make-up market in China The Chinese cosmetics market is the third largest in the world. Both foreign and domestic producers compete for customers, although international brands are currently dominating. They share approximately 80% of the market with an evident leader, L’Oreal, which enjoys between 9-11% shares of the whole industry’s revenue. However, it […]

Cosmetic Brands China

selling cosmetic products China

Cosmetic Brands China Jala Group 2013 Beauty Sales Growth (year-on-year) Subsidiaries and Main Brands $ 0.79 billion (EST.) ¥ 5 billion (EST.) + 20% (EST.) Chando (skin care and make-ups), Chando BB Family, Maysu, Aglaia (skincare), Insea (cosmeceutical) RECENT HISTORY: With the slowdown in FMCG sector in 2013, some foreign cosmetic brands left the Chinese market, […]