Perfumes in China: Emotion, everyday use, and evolving scent preferences
Even though China’s fragrance market is growing rapidly – faster than the global average – what is worth more attention is how Chinese consumers now understand, select, and experience perfume. In 2025, the market for perfumes in China totaled around RMB 30 billion, a 20% year-over-year growth. By 2029, it is projected to exceed RMB […]
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]