Foreign restaurants in Wuhan: how central China’s largest city became a test market for global F&B brands
Wuhan’s malls compete for new brands, rents are falling and diners favour lighter formats, which makes the city a lower-cost entry point for foreign restaurant concepts outside Shanghai and Beijing.
“Would you be willing to have pre-prepared food in a restaurant?”: Trending hashtag on Chinese social media
China’s pre-prepared food industry has been booming in recent years with a market size of 59.92 million RMB in 2022, forecasted to reach over a trillion RMB by 2026. Due to the economic and convenient aspects of pre-made food as well as a growing number of restaurant chains, it has become increasingly common for restaurants to opt […]
Market Research on Ajisen Restaurants in China
Fast food industry Competitors: KFC McDonald’s Pizza Hut Yonghe King Kuongfu Yoshinoya Fast food noodles industry Competitors: Malan Noodles Number of restaurants: By the end of 2012, Ajisen Restaurant has a network of 661 stores in prime locations across key cities such as Hong Kong, Shenzhen, Guangzhou, Shanghai, Fuzhou, Dalian, Hangzhou and Nanjing, with annual […]