Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting
Skincare market in China overview The skincare market in China sales volume reached 26.5$ billion, representing 50% of the total cosmetic market’s sales revenues in 2017 – twice as much as the world average. Skincare products in China are seen as essentials among Chinese women, and increasingly more so among men. In 2017, the sales […]
SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]
International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]