The underwear market in China: A competitive market with no clear leaders
The underwear market in China reached RMB 254.3 billion in 2024, with women’s underwear at RMB 172.9 billion and men’s at RMB 81.4 billion. In this article, underwear includes bras, underpants, thermal underwear, sleepwear, and shapewear. Across these categories, Chinese consumers bought 4.57 billion pieces in 2024 at an average price of RMB 55.7 per […]