China boasts about attaining the pinnacle of manufacturing worldwide, and for good reason. According to The Economist, China produced nearly a quarter of the global manufacturing output by value in […]
Chinese Millennials Spending Behaviors: pay for quality, not necessity, despite a slowing economy Chinese millennials have emerged as a key consumer group in the world’s second-largest economy, albeit one newly […]
Defining User Experience Research and how Daxue Consulting performs it in China User Experience (UX) Research encompasses many investigative methods used to gain insight into the design process and consumer’s […]
Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team.
Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.
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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily.
Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.