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daxue consulting 2024 logo
  • Industries
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      • Brand Activation
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      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
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    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
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  • Our clients
    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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    • Tech
  • Our services
    • Market Research
      • Customer Understanding
      • Market Sizing
      • China Trends Monitoring
      • Business Intelligence
      • Product testing
      • Tribes Identification
    • Branding Strategy
      • Brand Naming
      • Brand Audit
      • Brand Activation
      • Brand Positioning
      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
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    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
    • Press Enquiries
    • 7continents (出海 CN)
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    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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Contact us
Newsletter

Archives: Case Studies

Daxue Consulting's example of previous research projects.

Consumer Research on Luxury Travellers in Mainland China, Hong Kong and Singapore

China Market Overview for a Fibers Company

Fibres for Tampons Case Study Daxue Consulting

China Go-to-Market Strategy for the IT Sector

Daxue IT sector case study

Value Proposition Validation in China for a Skincare Brand

daxue consulting natural skincare in south korea and China

China Brand Naming Strategy for Legwear and Underwear Markets

Legwear and Underwear brand naming case study Daxue

Brand Audit and Competitors Benchmarking for a Leather Goods Brand in China

Market Research on the A/C Line Industry in China

A/C Line Industry in China Daxue Consulting Case Study

China Gen Z Customer’s Personas Definition and Path-to-Purchase for a Fashion Company

Daxue Consulting fashion Case Study

China Gifting Strategy Optimization for a Beauty Brand

Gifting Strategy Daxue Case Study

Mobility in China: Benchmark of Mobility Offers and Financing Models for a Financial Services Company

Mobility in China Daxue Case Study

Chinese Skincare Trends Analysis for a Beauty Brand

Skincare trends analysis Daxue Case Study

Competition Watch Reports in China for a Travel Retailer

how to attract chinese tourists
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