The Wandering Earth movie: Chinese science fiction film with the core of local cultural value | Daxue Consulting
The Wandering Earth adapted from the novel by Liu Cixin, represented the first Chinese hard-core science fiction masterpiece. The Wandering Earth achieved excellent box office success, reaching 187 million yuan within the first 24 hours of its premiere on February 5th 2019. The film is based on the unique national feelings of the Chinese people […]
Chinese-Swedish entrepreneur in the market for fitness apps in China develops a unique product/service to target local’s paid fitness market: China Paradigm transcript #21 with Tom Xiong from Move Shanghai
This transcript is based on our interview with Tom Xiong, a serial entrepreneur and a key figure in the market for fitness apps in China. He is the founder of Move Shanghai. Move Shanghai is one of the most interesting players in the market for fitness apps in China (explore how and why China’s fitness industry is […]
Game of Thrones in China: What do Chinese fans think about season 8? | Daxue Consulting
Game of Thrones is a hit American fantasy drama television series. The eight season show premiered on HBO in the United States in April 2011, and will conclude in May 2019. In 2014 Chinese tech giant Tencent obtained exclusive rights to stream the show online for Chinese netizens. In January 2019, Game of Thrones had […]
Impacts of the Rising Zoo and Aquarium Industry in China | Daxue Consulting
The Zoos and Aquariums industry in China includes operators that preserve and exhibit land or aquatic animals for conservation, academic purposes, display, and entertainments. Zoos, wildlife parks, and aquariums in China have flourished in recent years among rising demand for theme parks. As Chinese consumers found themselves with more available disposable income, they took more […]
What do Chinese Netizens say about Easter?|Daxue Consulting
This year’s Easter was on April 21st, 2019, and while it is not traditionally a holiday celebrated in China, it seems that Chinese netizens have taken an interest in the holiday as well. Easter is a Christian holiday, making it mostly celebrated in the Americas and Europe. The date is determined by the Sunday after […]
Latest housing report 2019: Female homeowner ratio on the rise in China | Daxue Consulting
China’s real estate market 2019 The number of Chinese women purchasing properties is rapidly growing, according to a report released by the real estate information platform BEIKE (贝壳找房 Beike zhaofang) in March 2019. This report analyzed over 60,000 second-hand housing transactions in 2018 from 12 major cities in China – including Beijing, Shanghai, Shenzhen and […]
Moving towards sustainable agricultural commodities in China: PRC can lead the way for emerging markets | Daxue Consulting
China, as a major emerging market The role of the agricultural sector in ensuring the sustainability of the Earth’s natural resources has become an increasingly pertinent topic in light of recent demands for the improvement of sustainable practices and environmental awareness across global markets. Emerging markets, in particular, play a crucial role in the global […]
Fire at Notre Dame cathedral in Paris: What do Chinese netizens say about the fire in Notre Dame? | Daxue Consulting
On Monday, April 15th, the whole world was shocked by the fire at the emblematic Notre Dame de Paris Cathedral. Although the fire is now under control thanks to the intervention of hundreds of firefighters, two-thirds of the cathedral’s roof has been destroyed. Given that Paris is one of the favourite destinations of Chinese tourists […]
Open Innovation: Transforming your Business in China
Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]
Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]
Sanitary pads, tampons: everything you need to know about the feminine hygiene market in China
The market for feminine hygiene in China is difficult to understand. Between the open-mindedness of younger consumers and the old beliefs of older women, preferences differ. In 2017, China’s female population was 679 million. This leaves many opportunities for feminine hygiene brands. However, the obstacles are numerous. Daxue Consulting gives an overview of the obstacles […]
How can international brands successfully use Live-Stream Shopping to advertise in China?
Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]